Frequently Asked Questions

What is a patent?

A patent is a right granted for any device, substance, method or process which is new, inventive and useful. It is legally enforceable and gives you (the owner) the right to commercially exploit the invention for the life of the patent (Source: IP Australia). IP Australia

Do I need a patent?

Once you have done some basic research and feel that your idea is new and is worth protecting, then you should investigate having it patented before you take it to market. It is imperative that you protect your idea using a Patent Attorney [mouse over glossary term – same definition as home page] who will identify if your idea is truly unique, protect your idea and develop strategies for using your product (eg. Such as licensing arrangements).

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What is a Trade Mark?

A Trade Mark is a sign used to distinguish a trader’s goods or services from the goods or services of other traders. The sign may be a word or words, a symbol or device, a label, a colour or colours, a shape, a sound, a smell, or any two of these elements used in combination eg. the Coke word in fancy script and the shape of the glass bottle.

Why are Trade Marks important?

Trade Marks and their associated goodwill may be the largest asset of a business, especially for those providing services. A good Trade Mark increases in value with time and can quantify the value of a business.

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What is a Registered Design?

A registered design protects the appearance of an article. Examples include designs for furniture, clothing, vehicles, appliances, electronic devices, sporting equipment and containers.

Why should I register my design?

Registered designs can provide legal protection against unauthorised copying of the design, currently up to 10 years. Once registered, your registered design can be a valuable commercial asset - you have the exclusive right to use, license or sell your design.

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